Week 5 - Value Proposition

 For this week we have finalized our idea and have collected an ample amount of interviews from various respondents. The data collection process was tedious because we have a limited number of participants, some of their answers are not valid for our value proposition. But eventually, after talking to users we were able to find the right amount of respondents that will finalize our idea and build our value proposition. The data that we have collected from our respondents will be used to create our value proposition. Value proposition as discussed by the Techno101 lecturers is an idea, belief, or message that is base on what value can a customer get from using our product. It is a simple statement that summarizes why a customer would choose our product or services over the others. It addresses what solution our product will be offering to alleviate customer problems. To create a value proposition, I will be using a tool called Value Proposition Canvas. This tool was developed by Alex Osterwalder. What this tool can do is to identify who your customers are, what are their problems, and what solution we can provide through our product and services. It also identifies the customer pains, gains, and jobs. 

In our case, the customer profile that we have selected was a mother and her job was to prepare everyday meals for her family and budget everyday meals.  I was a bit confused as to what jobs should I put in the jobs section of the customer profile since various roles can be identified for a mother role and not all jobs are needed for formulating our value proposition. But eventually, I have managed to solve this by picking only the jobs that are related to the product or idea we are pitching. The same idea is applied to the gains and pains of our selected customer profile. The pains are the problems of the user that is preventing from completing the job. The pains that I have identified for this customer profile are the longer amount of time to prepare food for the family, the task of converting recipes manually can be tedious and can lead to errors, and many more. For the gains, these are the positive qualities, goals, and aspirations of our customers after they have used our product to solve their problems. Our customer gains would be able to convert recipes at a faster rate, able to spend more time for her family, and have confidence when cooking.  The next part of the value proposition would be the value map. Like the customer profile, this is also composed of three sections namely product and services, pain relievers, and gain creators.